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June 24, 2009
By: DAVID SAVASTANO
The field of packaging ink is a fascinating one, as the need for both appearance and functionality requires ink formulators to be at the top of their game. If a package offers great advantages but is not eye-catching, it will languish on the shelf. Conversely, a package may be visually striking, but if it does not satisfy the requirements of consumers, it, too, will fail. To meet these requirements, ink formulators have to excel at their craft. Sun Chemical’s Tony Renzi Jr., ...
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